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ABT-172 - Getting issue details... STATUS
Yankee Shipping Address in Checkout
v0 Control | v1 |
|---|---|
 |  |
dead clicks in checkout 
Findings: (Via FullStory) users are dead clicking on the Shipping step to advance in checkout. |
Hypothesis:
By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.
Metrics:
⬇️ Shipping dead clicks
⬆️ Checkout progression
⬆️ Transactions
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