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Marmot PDP Rewards 2-Day Shipping (ABT-184 cxp.xxxx)

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Hypothesis:

  • By indicating free two-day shipping on orders over $250 for reward members,
    we can increase add to carts and purchases.

Metrics:

  • ⬆️ Add to Cart

  • ⬆️ Purchases

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design


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