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2023feb-idea | Marmot Global Navigation Persistent Display (ABT-xxxx cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-XXX

Marmot Global Navigation Persistent Display

Hypothesis:

  • By keeping the global nav header persistent instead of transforming into a hamburger menu,
    we will increase user engagement with this element,
    increasing header clicks, add to bag clicks, and transactions.

Metrics:

  • ↑ Nav Clicks

  • ↑ Add to Cart Clicks

  • ↑ Conversions

Notes & Findings:

  • Note: 1.88% CVR lift at 79% confidence for Yankee.

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design

 

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