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Graco PDP AR Button (ABT-191 cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-191

Findings:

  • AR function can be easy to miss if users do not see the hover over state.

Hypothesis:

  • By defaulting the AR text to always show, we will increase clicks on the AR logo, increased ATC, and transactions.

Metrics:

  • ⬆️ AR Button Clicks

  • ⬆️ ATC Clicks

  • ⬆️ Transactions

Source: 2023-01-11 CXPerts ShareOut PDF


Test Design variants

v0 Control

v1 (Text Visible) 



Cart Payment Installment Messaging ( Yankee Marmot Graco )

Hypothesis: By increasing visibility for payment installment actions, we can increase the number of Continue to Checkout clicks and transactions.

⬆️ Continue to Checkout
⬆️ Transactions

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