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2023jan-idea | Graco Choose Car Seats - PLP Buttons (ABT-xxxx cxp.xxxx)

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Created by Alex Alesio (Deactivated) , last modified on Jan 09, 2023

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-XXX

Graco Choose Car Seats - PLP Buttons

Findings:

(FullStory) It is not clear that the buttons below the copy links to PLP pages.

Hypothesis:

By changing the treatment of the buttons to make it clear that it's a link,
we will increase PLP page views,
PDP page views, and transactions.

Metrics:

⬆️ PLP Page Views
⬆️PDP Page Views
⬆️ Transactions

Test Design

v0 (Control)

v1 (Shop Text)

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