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Graco PLP Compare Product Button (ABT-182 cxp.xxxx)

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Created by Alex Alesio (Deactivated) , last modified on Jan 09, 2023

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-182 - Getting issue details... STATUS

Graco PLP Compare Product Button

Findings:

Users who interact with the Product Comparison tool are more likely to convert.

Hypothesis:

By making the product comparison feature more visible,
more users will engage with the tool,
thus increasing transaction rate.

Metrics:

⬆️ Compare Radio button clicks
⬆️ Compare Product page views
⬆️ Transactions

v0 (Control)

v1 (Compare Button)

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