Page Comparison

This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

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Experiment Name: 
new-22-0xx New.22.013 Global NAV | Bag Icon functionality update (expand Mini-Cart instead of current switching pages to full cart) [ODYI-1521]

Hypothesis:  

• Making the bag icon open a mini cart will allow users to view their cart without leaving product pages which will increase the average number of items users add to their cart before checkout.

Findings:

• Once a user adds a product to bag they are presented with a mini cart; but there is no other way to produce said mini cart later.

Goals:

• ↑ Average Order Revenue

• ↑ Conversions
  

• Test Clicks to the Bag icon opening up Mini Cart
  vs. sending users to Cart Page to see if that positively impacts experience and conversions.
  

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Pages

• All Users

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Results:

• ( pending )

Recommendation:

• ( pending )

By The Numbers: ABTasty Data & Insights

• ( pending )

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AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

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• pending

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Video Capture Preview:

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

• Test Video Preview: xxxxx pending
  

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AB Tasty Test Preview Link(s):  

• v1 link xxxxx
  v2 link xxxxx pending
  

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Notes:

• ABT Jira ticket: abt_113
  

  Jira Legacy
  server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ABT-113