Skip to end of banner
Go to start of banner

AB Test (22-0xx) Global NAV | Bag Icon functionality [ODYI-1521]

Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 4 Next »

This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

Experiment Name: 
new-22-0xx Global NAV | Bag Icon functionality update (expand Mini-Cart instead of current switching pages to full cart) [ODYI-1521]

Hypothesis:  

  • Making the bag icon open a mini cart will allow users to view their cart without leaving product pages which will increase the average number of items users add to their cart before checkout.

Findings:

  • Once a user adds a product to bag they are presented with a mini cart; but there is no other way to produce said mini cart later.

Goals:

  • ↑ Average Order Revenue

  • ↑ Conversions
    Test Clicks to the Bag icon opening up Mini Cart
    vs. sending users to Cart Page to see if that positively impacts experience and conversions.

Target:  

Results:

  • ( pending )

Recommendation:

  • ( pending )

By The Numbers: ABTasty Data & Insights

  • ( pending )

Screenshot Preview: 

xxxxx

Video Capture Preview:

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

  • Test Video Preview: xxxxx

AB Tasty Test Preview Link(s):  

  • v1 link xxxxx

  • v2 link xxxxx

  • No labels