This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

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Updates: , 2023 Jan 4

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• Test concluded as Learner after 5th day of results trending consistently towards a loss.

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Experiment Design: Test Variants

v0 control

(PLP displays all results including retail exclusive products)

	v1 variant

(xxx

Image Added	(Same as control + retail exclusives hidden from PLP / search results)

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Results, Recs, & Next Steps

• Recommendations:

  • Discontinue test after 5 days of results that trending negative .

  • Note: continuing the test would have lead to an increased loss around 8% (loss) at 99% stat sig.

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Hypothesis / Findings / Test Goals

Hypothesis:  

Findings:

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Findings & Supporting Data:

• ~42% of Graco’s assortment is retail exclusive.

• 13 of 64 products on the "Shop All Car Seats" PLP are Retail-Exclusive.
  

Hypothesis:

• By removing retail-exclusive products from the "Shop All Car Seats" PLP, we will reduce user friction, increasing Add to Cart Clicks and Purchases.
  

Goals / Success Metrics:

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• ⬆️ Add to Cart Clicks

• ⬆️ Purchases

• ↓ Bounces

• ↑ xxxx

Target:  

• Graco DTC website ( https://www.gracobaby.com )

• PLP pages / All Users 

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Results: By The Numbers: ABTasty Data & Insights

• (NA / no analysis

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• needed)

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Appendix & Notes

Related Info & Links  

• VOC Ticket Logged: NA

• Wiki Page: (this page) https://newellbrands.atlassian.net/wiki/spaces/ABT/pages/3462201345/Graco+PLP+Hide+Retail+Exclusives+ABT-156+cxp.026

• ABT Jira ticket:

  Jira Legacy
  server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ABT-156

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Need more info?

For questions or if you’d like to discuss this ticket further please contact Alex Alesio (Deactivated)
cc benjamin.good / john.morrison (Unlicensed)