Graco PLP Hide Retail Exclusives 📝 Leaner (ABT-156 cxp.026)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 04, 2023
2 min read

This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

Updates, 2023 Jan 4:

  • Test concluded as Learner after 5th day of results trending consistently towards a loss.

Experiment Design: Test Variants

v0 control

v1 variant


v0 control

v1 variant


 

(Same as control
+ retail exclusives hidden from PLP / search results)

Results, Recs, & Next Steps

  • Recommendations:

    • Discontinue test after 5 days of results that trending negative .

    • Note: continuing the test would have lead to an increased loss around 8% (loss) at 99% stat sig.

Hypothesis / Findings / Test Goals

Findings & Supporting Data:

  • ~42% of Graco’s assortment is retail exclusive.

  • 13 of 64 products on the "Shop All Car Seats" PLP are Retail-Exclusive.

Hypothesis:

  • By removing retail-exclusive products from the "Shop All Car Seats" PLP, we will reduce user friction, increasing Add to Cart Clicks and Purchases.

Goals / Success Metrics:

  • ⬆️ Add to Cart Clicks

  • ⬆️ Purchases

Target:  

Results: By The Numbers: ABTasty Data & Insights

  • (NA / no analysis needed)

Appendix & Notes

Related Info & Links  

Need more info?

For questions or if you’d like to discuss this ticket further please contact @Alex Alesio (Deactivated)
cc @benjamin.good / @john.morrison (Unlicensed)