This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

Updates:

• 2023 Jan 4 Update: Test concluded as Learner after 5th day of results trending consistently towards a loss.

Experiment Design: Test Variants

Results, Recs, & Next Steps

• Recommendations:

  • Discontinue test after 5 days of results that trending negative .

  • Note: continuing the test would have lead to an increased loss around 8% (loss) at 99% stat sig.
    

Hypothesis / Findings / Test Goals

Hypothesis:  

Findings:

• x

Goals / Success Metrics:

• ↑ Purchases

• ↓ Bounces

• ↑ xxxx

Target:  

• Graco DTC website ( https://www.gracobaby.com )

• PLP pages / All Users 
  

Results: By The Numbers: ABTasty Data & Insights

(analysis skipped)

Appendix & Notes

Related Info & Links  

• VOC Ticket Logged: NA

• Wiki Page: (this page)

• ABT Jira ticket:
  ABT-156 - Getting issue details... STATUS

Need more info?

For questions or if you’d like to discuss this ticket further please contact Alex Alesio (Deactivated)
cc benjamin.good / john.morrison (Unlicensed)