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IDEA AB Test (22-0xx was 010) Checkout | Shipping Address Changes Message

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About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

notes:

  • was cxp-test-id-010 in early Sept 2022

  • Request Source: Carelines

  • Findings:

  • Consumer care team is asking for messaging that “changes to shipping address are not permitted once an order is submitted”but there’s concern that we will overwhelm consumers with too much info

  • Hypothesis:

  • By adding shipping address changes messaging to checkout we will reduce friction in the checkout flow, increasing continuation and conversions.

  • Metrics:

  • ↑ Conversions

  • Test Name:
    Checkout Shipping Delivery Date

Hypothesis:

  • By replacing delivery speed with delivery date, we will reduce the work users need to take to calculate product arrival, decrease friction and increase transactions.

Metrics:

  • ↑ Continue to Payment CTA
    ↑ Transactions


Experiment Name: 
New.22.0xx Checkout | Shipping Address Changes Message

Hypothesis:  

  • By adding Shipping Address Changes messaging to checkout,
    we will reduce friction in the checkout flow,
    increasing continuation and conversions.

Findings:

  • Consumer care team is asking for messaging that,
    “Changes to shipping address are not permitted once an order is submitted”
    but there’s concern that we will overwhelm consumers with too much info.

Goals:

  • ↑ Conversions

Target:  

Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )

Screenshot Preview: 

Video Capture Preview:

  • Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

  • Link: xxxxx

AB Tasty Preview Links: 

  • v1 link xxxxx

  • v2 link xxxxx

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