Skip to end of banner
Go to start of banner

AB Test (22-013) Global NAV Bag Icon functionality (Yankee)

Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 6 Next »

This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

Experiment Name: 
New.22.013 Global NAV | Bag Icon functionality update (expand Mini-Cart instead of current switching pages to full cart)

Hypothesis:  

  • Making the bag icon open a mini cart will allow users to view their cart without leaving product pages which will increase the average number of items users add to their cart before checkout.

Findings:

  • Once a user adds a product to bag they are presented with a mini cart; but there is no other way to produce said mini cart later.

Goals:

  • ↑ Average Order Revenue

  • ↑ Conversions

  • Test Clicks to the Bag icon opening up Mini Cart
    vs. sending users to Cart Page to see if that positively impacts experience and conversions.

Target:  

Results:

  • ( pending )

Recommendation:

  • ( pending )

By The Numbers: ABTasty Data & Insights

  • ( pending )

Screenshot Preview: 

  • pending

Video Capture Preview:

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

  • Test Video Preview: pending

AB Tasty Test Preview Link(s):  

  • v1 link pending

Notes:

  • ABT Jira ticket: abt_113
    ABT-113 - Getting issue details... STATUS

  • No labels