This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

Experiment Name: 
New.22.015 PLP Auto-Ship Toggle Location (Yankee)

Hypothesis:  

• By moving the Auto-Ship toggle next to the sort drop down, we will increase toggle interaction and increase purchases with subscriptions.

Findings:

• (FullStory supporting data)

Goals:

• ↑ Toggle Interaction

• ↑ Purchases

• ↑ Add to Cart Clicks

Target:  

• Yankee DTC website ( YankeeCandle.com )

• PLP Flow

• All Users       

Results:

• ( pending )

Recommendation:

• ( pending )

By The Numbers: ABTasty Data & Insights

• ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

pending

Video Capture Preview:

pending

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

• Test Video Preview: pending
  
  

AB Tasty Test Preview Link(s):  

• v1 link pending

// Sept15 content recieved from CXPerts (adding to above in progress…)

Notes:

• ABT Jira ticket:
  ABT-115 ABT-115 - Getting issue details... STATUS