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Checkout Free Shipping Threshold ( Yankee / Marmot ) (ABT-193 cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-193 - Getting issue details... STATUS

Findings:

  • Free shipping threshold is easy to miss on desktop and can be missed entirely on mobile.

Hypothesis:

  • By moving/duplicating free shipping threshold, we can increase transactions, AOV, and decrease bounces from checkout.

Metrics:

  • ⬆️ Transactions

  • ⬆️ AOV

  • ⬇️ Bounces

Source: 2023-01-11 CXPerts ShareOut PDF


Test Design variants

v0 Control

v1 (Free Shipping Message)

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