Yankee NAV Multi-Brand Links & Logos

Owned by Alex Alesio (Deactivated)
Last updated: Jan 20, 2023
3 min read

About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 

(was New.22.008) Global NAV | Multi-Brand Links & Logos | Modify Placement (Yankee)
CXpert Name: Global Brand Family Links

Experiment Design:

 

 

 

TBD / Open Questions (for CXperts)

  • For v1 (Multi-Brand Bar relocate to L1 categories):

    • @CXperts, please confirm we would update the Comp/Mock to show the bar removed (as shown below in Rev2). Thanks! @Alex Alesio (Deactivated)

Hypothesis:  

  • By hiding or relocating the fragrance brand family links in the nav,
    we can decrease bounce and increase transactions on Yankee Candle.

Goals:

  • ↑ Transactions

  • ↑ Conversions

Target:  

  • Yankee DTC website ( YankeeCandle.com )

  • All Users

  • Global / All Pages      

Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

Video Capture Preview:

 

Yankee without MultiBrand NAV (Desktop) test preview dF0iQIRhao

Yankee without MultiBrand NAV (Mobile) test preview 8fFL3pcHLI

Yankee without MultiBrand NAV (Desktop) test preview nsP1yVOLiJ

Yankee without MultiBrand NAV (Mobile) test preview DxlaTx84Xn


Yankee without MultiBrand NAV - AA QA SR test preview SR 2022-08-10

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

AB Tasty Preview Links: 

  • v1 link (pending)